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Q: Do I Need a Website?

A: With the economy at crisis levels, a natural thought is to tighten belts and avoid extra expenditures. But as markets shrink, it is even more important for your company or organization to attract new business and retain current clients.

So what's the most cost-effective method of promotion? A Web site.

Q: WHY A WEBSITE?

A: First of all, the public now expects businesses and organizations to have a Web site; one that can, at the very least, supply basic information and a means of getting in contact. A Web site has become nearly as essential as a telephone or fax machine or printed brochure.

But apart from fulfilling the public's expectations, a Web site will also help your business increase profits. Increasingly, people search the Web rather than the Yellow Pages when looking for a service or product.

If they don't find your business represented, they will find your competitor 's.

Q: WHAT CAN A WEBSITE DO FOR ME?

A: A few examples of immediate, practical benefits:

Q: WILL A WEBSITE MAKE MY BUSINESS IMMEDIATELY MORE SUCCESSFUL?

A: Does a phone, or fax machine or brochure? All are tools for communication and promotion, but need to be used effectively. On the other hand, neglecting to have one of these tools can put your company at a serious disadvantage. No company operates without a phone. A Web site -- and the services it can provide -- is equally essential for a 21st century business.

To get some indication of how immediate your need for a site is, check out the Web presence of your competitors. None of them have Web sites yet? Lucky you -- you've not only got some breathing space, you also have a good shot at being the first to attract new markets. Your competitors already have Web sites? Get to work -- fast.

Q: GIVE ME SOME EXAMPLES OF HOW A WEBSITE WILL HELP MY SPECIFIC BUSINESS:

A: The possibilities are limited only by imagination and budget, but following are some benefits that can be provided by even the simplest, most basic "brochure" site:

Restaurant:

People choose restaurants not only for their food, but also for their ambiance and convenience.

Professional services (attorney, doctor, dentist):

For these services, which can't use conventional advertising methods, a Web site is especially valuable. Here is an accepted way of showcasing your areas of specialization. Do you have publications? Cite them. Awards? Display them. Articles or case studies that demonstrate your credentials? Place them online.

Design services (architect, interior designer, home renovator, illustrator, etc.):

Here a picture isn't worth a thousand words. It's worth a million. Before & after pictures can tell your story -- without the costs of 4-color printing, plus distribution.

Realty services:

Here, too, pictures are a great tool. Show off properties with lots of full-color, large-format photos. Sites are easily kept current with new information and properties.

Retail store:

Even if you're not yet ready for the expense of full-blown e-commerce, a site can effectively promote your business. A user-friendly online brochure is easily done -- and saves thousands in printing and mailing costs.

Creative Services (writers, photographers):

Non-profit organizations:

It's important to establish credibility; especially when you're engaged in fundraising. Document your organization's progress, achievements, contributions. Once your site is launched and properly registered with search engines you may be found by sectors of the public that you'd never have been able to otherwise identify and reach.



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Creative Sum LLC is proud to be a local Northeastern PA website consultation firm,
offering website design, website development, website search engine optimization (SEO), and more to
Scranton, Wilkes-Barre, Dickson City, Hazleton, East Stroudsburg, Berwick, Allentown, and all of NEPA.

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